Why Digital Marketing Should Be A Top Priority For Small Businesses In 2022

Topic: Why Digital Marketing Should Be A Top Priority For Small Businesses In 2022

The internet has become an indispensable tool for almost any consumer making a decision. Today’s internet users spend a daily average of nearly three hours on the internet, using it for communication, entertainment, research and information. In 2020, global retail e-commerce sales surpassed 4.2 billion U.S. dollars. One of the biggest fallacies I hear from small business owners is that they don’t need to worry about engaging with their customers digitally. So, what does this combination mean for small business owners and entrepreneurs?

First, if you’re selling something online, then it’s likely your target audience is online at some point during any given day. And second, even if you are not selling your product or service online, then you likely could still count on your target audience being on the internet at some point during any given day.

What does this mean for your small business?

As a previous small business owner, I knew that being agile and updating my digital skill set and go-to-market strategies were a must, given the pace at which marketing technology was changing. In fact, in our 2020 survey of small business owners, 60% stated they had to pivot to a stronger online presence and offering because of the pandemic, and 24% shared they knew that acquiring new and emerging digital technologies would be required in 2021 and they intended to investigate how to advance in the digital space. There are likely hundreds of thousands of entrepreneurs trying to leverage digital marketing and other key business strategies in this age of digital transformation, which can make the competition for audience attention fierce.

What might not be as obvious for small business owners and entrepreneurs is how to effectively implement and manage a digital marketing strategy that will reach their target audience at the right place and the right time with the right message. Marketing experts usually give guidance on deploying social media marketing, email marketing and digital display. That’s sound advice; these channels are all effective. Yet, there is much more to consider when it comes to digital marketing, and not all small business owners have the same marketing knowledge base to work from. But there are also many self-service tools available that allow novice, small business owners to take advantage of some very powerful tools. How can you get started?

Topic Discussed: Why Digital Marketing Should Be A Top Priority For Small Businesses In 2022

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