Topic: The Future Of Digital Marketing Agencies In A Post-Covid World
It seems like a simple equation: more people spending more time online, plus businesses eager to boost their online presence as a result, equals a promising post-Covid world for digital marketing agencies.
We all know life isn’t that simple though, and marketing firms will have to adapt to the realities of this new world.
Reaching More Discerning Consumers
The pandemic has permanently changed consumer behavior.
With people around the world confined to their homes for long periods, 2020 saw a big shift in the way people consumed information. For example, in Q2 there was a 31.7% year-over-year rise in the number of app downloads.
This represents a huge shift in people’s behavior, and it’s just a small sample of how people have embraced the online realm. The more people interact with these technologies and enjoy the experience, the more likely this tech is to become a regular part of their lives — pandemic or no pandemic.
For digital marketing agencies, this represents even more ways to reach consumers, but with a caveat. The more people become accustomed to these digital platforms, the more discerning they are likely to become to marketing messages that don’t hit the right tone.
In the future, digital marketing may be able to reach more people, but the challenge will be to continue to get people to take action.
At the beginning of the pandemic, we saw click-through rates (CTRs) drop dramatically on many platforms, with the CTR for Google search ads dropping 41% year-over-year versus Q1 2019. If these trends continue and people become more immune to online marketing, agencies will have to continue to innovate and invest in quality to drive success.
Whether that’s investing in top-tier copywriters and graphic designers or taking advantage of tech innovations that prioritize user experience, agencies will need to pull out all the stops to ensure their marketing efforts are successful in a post-Covid world. With more consumers online than ever before, agencies can’t afford to slack.
Topic Discussed: The Future Of Digital Marketing Agencies In A Post-Covid World