Everything you need to know about digital marketing for small business

Topic: Everything you need to know about digital marketing for small business

Digital marketing, also known as online marketing, involves publishing online marketing communications, promotions and digital adverts to connect with customers. It can include email, social media, and web-based ad banners.

Using the best CRM software can be a good starting point with digital marketing, helping develop customer relations and establishing what connections they may have with your firm. From there, you can use targeted marketing for specific interests.

Digital marketing is the natural evolution of traditional marketing. While the latter focuses on magazine ads, billboards, and direct mailings, digital marketing uses online video, website adverts, search engine marketing, and much more.

It can be divided up into more hands-off advertising, such as by displaying an advert to a customer as they watch a video or browse a website; or it can be more direct, such as via social media. Whether through sponsored adverts on a social media platform, or by a company posting information on their social media, it all comes under the banner of digital marketing.

A separate field includes search engine optimization (SEO), with websites that rank highly in search results often performing best amongst their customers. In conjunction with content marketing, it enables customers to gain more attention from potential clients, via driving awareness of the product.

After all, Google is often a key place for all consumers to search for something, so ranking highly proves beneficial.

How departments can use digital marketing for small businesses

Customer service

Digital marketing in conjunction with good customer service can build up customer insight, ensuring that customers get the best service possible. Combined with digital marketing tools like HubSpot, Hootsuite, and various CRM software platforms, customer services can be more informed about the past history of a customer, as well as how they have previously interacted with a marketing campaign.

That leads to better customer service for the client, as they feel more like they’re gaining an individual service rather than being treated as a number. It also typically leads to issues being solved faster.


Sales relies heavily on good marketing. With more people using the internet and social media than ever before, digital marketing is a key component of that. With good quality digital marketing providing a strong message to potential customers, a sales team has an easier job converting a lead into a sale.

In turn, a customer feels far more informed thanks to seeing more of a product via digital marketing, so that they feel more confident in knowing they have purchased the right product for their needs.

Topic Discussed: Everything you need to know about digital marketing for small business

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